Earlier in the year I spoke about Blogger’s fatigue. The phenomenon that results in either crippling writer’s block or the complete lack of desire to carry on. Every Blogger goes through this a some point and most of us get through it eventually. But more and more I’ve been noticing some of my favourite blogs have stopped appearing in my feed. Some have completely vanished; whilst others haven’t been updated in months, as if abandoned. I’ve also seen a lot more Bloggers speaking openly about this topic and sharing their concerns. It appears this problem isn’t going away anytime soon.
As bloggers we put so much effort into our work. Regardless of whether you consider your blog a hobby or side hustle, it absorbs valuable time and energy. So when you look at your blog and see post after post without a single comment, it can feel like you’ve disappeared into the sea of other bigger, better blogs (admit it, we all think our blog is crap compared to everyone else’s). Getting recognition for our work requires exposure; but exposure is a double edged sword. If you get it, you’re a sell out that doesn’t produce genuine content; and if you want it, well you’re simply blogging for all the wrong reasons. This sort of negative push back is what, in my opinion, is stifling creativity in the community. The beauty community in particular has evolved in to this wash of carbon copy marble flat lays; as if we’re worried that being different will mean our blogs fade in obscurity.
Self-doubt is always an issue when we are sharing a creation with someone, never mind the world. But in the case of blogging we have to take that chance. Beauty/Fashion/Lifestyle blogging evolved from real people sharing their opinions, almost like a rebellion towards traditional media sources. You could pick up Elle, Vogue, Marie Claire, Grazia; you name it and they will be featuring the same content. Same products, same styles. Heck they even have the same format; an interest piece in the front, fashion spreads, then beauty sandwiched in before the ads at the back. The great thing about blogs was the diversity.
Back in the day blogs were full of different products, different formats and, most importantly, different opinions. But then things began to change. First everyone tried to be like Temptalia, mostly because that first big beauty blog anyone had discovered. Then came the “white wash”; blogging took a minimalist approach and everyone had a white layout (even I kowtowed to this one). It seems that when a distinctly different blog starts making waves it starts a new trend in how we approach blogging. And since early 2015 this has meant taking an increasingly professional approach to our blogs. Which, for those of us who don’t intend on doing this as a full time job, can feel like a lot of pressure and take the fun right out of it.
It can also lead to a lot of resentment. Amy from Salt and Chic really hit the nail on the head with this post. The blogging community is a multifaceted world. But the more we try to be like everyone else or do what is popular, the less we stand out; the more we blur into just another blog vying for attention. It can be disheartening when the formula isn’t a true fit and doesn’t work for us. But instead of feeling down about it, we should support these people for making it work and push on to find what works for us.
Whether or not you’re pursuing financial success with your blog (and you shouldn’t feel ashamed if you are); blog in style that is comfortable for you and you’ll see a positive change.