Why I Won’t Be Hitting The Sales

It’s that time of year again. The post Christmas sales are in full swing and most of us will have received gift vouchers as gifts or even cash in cards. And of course when you put these two things together purchasing ensues. And this year I have decided that it’s just not for me.

Don’t get me wrong, sales shopping is perfect if you’re looking for a big ticket item. Maybe you’ve been saving for a new TV or hold out for a great bundle deal on a games console. But generally it’s just sifting through the remnants of the season’s stock. And in my experience leads to money wasted.

Let’s take a moment to think about this. You’re trawling through Debenhams rummaging through the sales racks or picking the stacks of makeup sport red clearance stickers on the beauty counters. All this merchandise is being clearanced out because it is last season’s stock. Do you actually want these things or are you just digging for a bargain? Because if really wanted them you’d probably own them already. It was this piece of advice that changed my entire attitude towards sales shopping.

When it comes to limited edition makeup items it’s not such a huge deal. You’ll buy it, use it and hopefully enjoy it down the last application. These days there’s dupes to found by those willing to look for them. It’s more the fashion purchase that seems wasteful to me.

Most of the pieces you’ll find on a sales rack are pieces that age and they’ll age fast. This fine if you’re just looking for a party dress (because we all know they rarely get a second outing and sometimes don’t survive the first), but in terms of adding to your wardrobe these purchases are a poor investment. I’ve been there. Bought that coat I’d been eyeing up for months for a stellar bargain only to be kicking myself by the end of January when the new season coats hit the store. Trying to make that blatantly winter coat work in May was no the easiest. Yes, I could have bought the new coat and kept the sale coat for the following Winter, but by then it would be an even more dated piece and I would most likely already have my eye on a different Winter coat that I’d then put off buy until the sale and the cycle would continue. When I could have just avoid buying the original coat and waited for the new season launch.

Yes my reasoning may be a bit superficial and being stylish is not the most important thing in the world. But I buy the clothes I do because they make me happy. And whilst shopping the sale may have gotten me bargains they also got me pieces with short life spans, and that doesn’t make me happy.

So when you are out in the sales stop and think. Do you really want that teddy bear texture coat you’ve been watching everyone parade around in for the last few months? Or would you rather have the shiny new offerings that you enjoy through to next Autumn? I know which I’d rather have.

Laura | xoxo

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